Airasia's 'Adventure Live' Series Wins Four Awards At Mob-Ex Awards 2018
February 12, 2018 20:30 PM
KUALA LUMPUR, Feb 12 (Bernama) -- AirAsia's live interactive travel series, 'Adventure Live', won four awards at the Mob-Ex Awards 2018, held in Singapore recently.
In a statement today, AirAsia Malaysia head of commercial, Spencer Lee said the series bagged the Gold award in the coveted Best Campaign - Original Content category, and three Silver awards in Best Campaign - Video/Rich Media, Best Campaign - Viral Marketing, and Best Campaign - Innovation categories.
"I'm humbled by the recognition for our work as we took a giant leap of faith by attempting something out of the box and new. We took the risks by taking digital marketing to the next level and won all four categories we competed in, but most importantly, this campaign created fresh and engaging content for the ASEAN region, besides driving business results further," he said.
Adventure Live, which kicked off on June 16, last year was broadcasted directly from six destinations in Southeast Asia - Hanoi, Cebu, Yangon, Lombok, Phnom Penh and Luang Prabang - via Facebook Live feature on AirAsia's Facebook page.
The interactive series was part of AirAsia's ?Live Life Unexpected' campaign in support of the Visit ASEAN @50 initiative to encourage travellers to explore the region's unique experience.
The six-video campaign reached over 665,000 views during its live broadcasts, which was amplified further with the more than 77,000 reactions and 9,000 comments.
Organised by Marketing magazine, Mob-Ex Awards is a regional awards show dedicated to reward leading organisations that have pushed their limits and achieved success on mobile platforms, through sound and innovative mobile marketing strategies. This year's edition is the sixth in the series.